Facebook Pixel
A step-by-step guide on how to send data to the Facebook Pixel.
Our facebook pixel destination can be used to send elbwalker events to the facebook pixel as custom events without code or any manual tagging.



Configure & activate the destination

  1. 1.
    After you created the destination you will be asked to configure it. You can do so by clicking configure.
  2. 2.
    You will have to add the respective Pixel ID in the configuration modal and the destination will be ready to get activated. You can choose which events you (don't) want to send to facebook by deselecting it.
All events that you are measuring at the point of time you activated the destination will be send by default. If you add events later on, you will have to manually add them to the list if you also want to send it to this destination.
3. Once you've added the Pixel ID you can activate the destination by clicking save & activate or through the toggle in the destination overview. ✅
4. You can test your pipeline by checking out the Facebook events manager or the Facebook Pixel Helper Chrome extension.
Got questions? Contact us, we can help 🤓
Last modified 25d ago