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Replacing gtag.js with walker.js (German)

You can use walker.js to replace gtag.js for privacy-friendly and vendor-agnostic data capturing in the browser.
See the templates from the video on GitHub.
Full credit goes to Markus! 👏 Make sure you subscribe to his YouTube channel.
  • 00:00 Warum walker.js?
  • 01:25 Tagging Grundlagen
  • 02:10 walker.js events
  • 04:00 Tagging mittels GTM Event Template
  • 04:20 Setup im GTM
  • 06:38 Konfiguration HTML vs. Template
  • 10:55 Destinations
  • 12:30 walker.js Event Tag
  • 14:27 Installation der Templates
  • 17:50 Beispiel Tagging für E-Commerce
  • 18:35 Consent nutzen
  • 20:30 Preview-Ergebnisse
  • 23:50 Items als nested
  • 24:25 Empfang von walker.js Events am eigenen Endpunkt
  • 24:40 ssGTM Client Template installieren
  • 25:10 Tag konfigurieren
  • 29:04 GA4 Settings
  • 30:55 Events in ssGTM Vorschau
  • 30:55 Events in ssGTM Vorschau
  • 33:30 Kaufabschluss
  • 34:07 Ergebnisse im Debugger von GA4
  • 35:20 Nutzung in anderen Tools
  • 35:50 sGTM BigQuery Tag Template
  • 36:47 Daten in BigQuery
  • 38:00 Konfiguraton GA4 Tag
  • 40:00 Warum das Ganze?

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