Replacing gtag.js with walker.js (German)

You can use walker.js to replace gtag.js for privacy-friendly and vendor-agnostic data capturing in the browser.
See the templates from the video on GitHub. 
Full credit goes to Markus! 👏 Make sure you subscribe to his YouTube channel. 
​00:00 Warum walker.js? 
​01:25 Tagging Grundlagen
​02:10 walker.js events 
​04:00 Tagging mittels GTM Event Template 
​04:20 Setup im GTM 
​06:38 Konfiguration HTML vs. Template 
​10:55 Destinations 
​12:30 walker.js Event Tag 
​14:27 Installation der Templates 
​17:50 Beispiel Tagging für E-Commerce 
​18:35 Consent nutzen 
​20:30 Preview-Ergebnisse 
​23:50 Items als nested 
​24:25 Empfang von walker.js Events am eigenen Endpunkt 
​24:40 ssGTM Client Template installieren 
​25:10 Tag konfigurieren 
​29:04 GA4 Settings 
​30:55 Events in ssGTM Vorschau 
​30:55 Events in ssGTM Vorschau 
​33:30 Kaufabschluss 
​34:07 Ergebnisse im Debugger von GA4 
​35:20 Nutzung in anderen Tools 
​35:50 sGTM BigQuery Tag Template 
​36:47 Daten in BigQuery 
​38:00 Konfiguraton GA4 Tag 
​40:00 Warum das Ganze?
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Last modified 4mo ago