Google Analytics (UA)
A step-by-step guide on how to send data to Google Analytics (Universal Analytics).
Our Google Analytics (Universal Analytics) destination can be used to send elbwalker events to GA as custom events without code or any manual tagging.



Configure & activate the destination

  1. 1.
    After you created the destination you will be asked to configure it.
2. You will have to add the respective Property ID in the configuration modal and the destination will be ready to get activated. You can choose which events you (don't) want to send to GA by deselecting it.
All events that you are measuring at the point of time you activated the destination will be send by default. If you add events later on, you will have to manually add them to the list if you also want to send it to this destination.
3. Once you've added the Property ID you can activate the destination by clicking save & activate or through the toggle in the destination overview. ✅
4. If you want to send events to UA server-side, you can add your transport URL in the input field.
5. You can test your pipeline by checking out the Realtime event report in GA for example.
5. Now your ready to build your reports on custom events and built segments for retargeting. 🚀
Got questions? Contact us, we can help 🤓
Last modified 1d ago