Overview
An overview of how elbwalker destinations work and why you should use them

What is an elbwalker destination and why should I use it?

A destinations works like a connector to other great tools. It takes care of the right initialization, mapping and any further transformation as well as the invocation of events. Each destination handled by elbwalker is an enormous time saver since you have finished most of the work just by tagging your website using our walker.
High-level concept of how destinations via elbwalker work
Please make sure you're using a Consent Management Platform to manage your users' consent for your analytics and marketing tools. elbwalker does NOT handle the consent management for 3rd parties for you. It only reduces the massive event tracking setup effort that comes with having a lot of tools implemented on a site.

How does it work?

Example Page view

The most common and best known analytics event is the page view. Since everything at elbwalker is treated as an ention (combination of entity & action), the walker will automatically trigger an ention with the action view and an entity page for example. The ention combination then gets pushed to all registered destinations.
1
{
2
"action": "view",
3
"entity": {
4
"type": "page",
5
"data": {
6
"hash": "",
7
"id": "/",
8
"search": "",
9
"title": "elbwalker analytics"
10
}
11
},
12
"trigger": "load"
13
}
Copied!

Example Add to cart

Also a common analytics event is the add to cart. The walker will trigger an ention with the action add and an entity product once you marked it in your HTML using our walker. The ention combination gets pushed to all registered destinations, e.g. Google Ads & Facebook Pixel.
1
{
2
"action": "add",
3
"entity": {
4
"type": "product",
5
"data": {
6
"id": "ID1234",
7
"name": "Blue T-Shirt",
8
"price": "14.95",
9
"size": "m"
10
"brand": "thisbrand"
11
}
12
},
13
"trigger": "click"
14
Copied!
Your desired destination is not available yet? Reach out to us and let's see what we can do: [email protected] 🤓
Last modified 28d ago