Data Schema
Our schema is fully based on events, e.g. a common page view is an event with the entity =page and the action = view. To learn more about how flexible you can define your entities, actions and triggers with elbwalker please check out the walker basics.
Out of the box elbwalker collects the following data points in three different tables: sessions, events and entities.
Data Point | Description | Example | Default/ optional |
id | Random ID to identify a session | 508g6su9zz849m7q4su09legkeb | default |
timestamp | Time stamp at the beginning of a session | 2020-11-14 05:56:15.462 UTC | default |
user.hash | Encrypted temporary user ID | 834f073f527bf1f8709798cd41e5dd322 e369dbadb460eb5711ee4c42d5be09f | default |
user.ip | Anonymized IP address (IPv4 or IPv6) | 2001:1600:: | default |
marketing.medium | Marketing type of a session | cpc | default |
marketing.source | Name of the source of a session | default | |
marketing.campaign | Name of a marketing campaign | cookieless | default |
marketing.content | Name of an ad or content ID | blau | default |
marketing.term | Associated keywords | webanalytics | default |
marketing.clickID | Corresponding click ID from marketing parameters, e.g. gclid | Cj0KCQiA-rj9BRCaARIsAB_4ACNt6VYV5T70sG-24wBv8FAdck0PmaLfn41YTqv076MaPyyCl Era0IaAr5MEALw_vH4 | default |
referrer.medium | Type of referrer | internal | default |
referrer.source | Name of referrer | default | |
referrer.hostname | Host- or domain name of referrer | startupdock.de | default |
referrer.url | Full referrer URL | https://startupdock.de/ | default |
deviceCategory | Device grouping | desktop | default |
os.name | Operating System | Mac OS | default |
os.version | Version of operating system | 10.15.3 | default |
browser.name | Browser name | Chrome | default |
browser.version | Browser version | 87.0.4280.88 | default |
browser.userAgent | User agent of the browser | Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_3) AppleWebKit/537.36 (KHTML, like Geko) Chrome/87.0.4280.88 Safari/537.36 | default |
language | First accepted language preference | de | default |
location.country | Country of the visitor | DE | default |
location.region | Region of the visitor | Hamburg | optional |
location.regionCode | Region code of the visitor | 20249 | optional |
location.city | City of the visitor | Hamburg | optional |
location.latitude | Latitude of the visitor | 53.5625 | optional |
location.longitude | Longitude of the visitor | 9.9573 | optional |
isBot | Basic distinction between real and spam events | false | default |
source.type | Type of source of origin | event | default |
source.id | Source ID | iiqts3i6y4b079j7dz4cy221e62 | default |
createdAt | Time stamp from the moment of ingestion | 2020-11-14 05:56:15.462 UTC | default |
elbwalker autotracks pageview events. All other events like clicks, form submits, transactions etc. need to be implemented via our walker.
Data Point | Description | Example | Default/ Optional |
id | Random ID to identify an event | bc8xgfa7t63r8mxhxdqt0t782if | default |
timestamp | Timestamp from the moment the event occurred | 2020-11-04 00:00:00.077 UTC | default |
sessionID | Foreign key to the related session.id | 8j7p4an1hyi8z4i616z72jd3b4k | default |
trigger | Name of the trigger that fired an event | load | default |
entity | Name of the entity | page | default |
action | Action of the entity | view | default |
entityID | Foreign key to the related entity.id | gj213ip6rtztwx21259vvp1pfe5 | default |
timing | Seconds that has passed since initialization | 4.12 | default |
source.type | Origin of the event | web | default |
source.id | Type of source of origin | https://www.elbwalker.com/ueber-uns | default |
source.referrer | Corresponding id of the source | https://www.elbwalker.com/ | default |
source.version | Root/previous cause of the event | 1-1 | default |
createdAt | Timestamp from the moment of ingestion | 2020-11-07 11:07:08.923 UTC | default |
Data Point | Description | Example | Default/ Optional |
id | Random ID to identify an entity | pe25l70r2kg1i2jninn2h4vl9wz | default |
timestamp | Timestamp from the moment the entity is created | 2020-11-06 21:26:38.901 UTC | default |
type | Name of the entity type | page | default |
entityID | Primary key used to group entity data | / | default |
data | All entity properties | page | default |
data.key | Key of the entity property | id title | default |
data.value | Value of the entity property | / Cookieless Tracking. Das neue Web Analytics. | default |
source.type | Kind of origin source | event | default |
source.id | ID of the origin source | zgumx9oibnfp9rcihfredl2s821 | default |
createdAt | Time stamp from the moment of ingestion | 2020-11-07 11:07:08.923 UTC | default |
Our database offers maximum flexibility and is built on the principle of "privacy by design", i.e. all fields can be blocked and will not be collected at the request of the website owner.
Depending on the data point, this can have an impact on your analysis possibilities.
By default data points are measured that are classified as “default”. “Optional” fields can be activated after an internal data protection check.
In addition, elbwalker prohibits the misuse of the system to collect personal data and load it into the system. The website owner is not allowed to load any personal data (e.g. email address) into the system without the permission of the owner/end user. Learn more in our terms of service (German only atm)
